Social media is a great way for brands to promote their products and services and build trust. Social media can greatly impact a company’s marketing efforts by engaging with potential and existing customers, future business partners and influencers.
Can I become a social media manager without any previous experience?
Let’s get to the point: Can you become a social media manager without prior experience? Yes! But, there is a catch: There’s a common misconception that everyone can use social media. This is simply because we all use it. Although a passion for social media is essential, it differs from using social media professionally.
However, while higher-ranking social media management positions might require more on-the-job experience, this is not a requirement for entry-level roles. While employers might expect that new hires have a degree in social media management, it doesn’t necessarily mean they need to have a degree in digital marketing.
How to become social media manager without any experience
We’ve shown that you don’t need to have any job experience to be a social media manager. But, having no plan is better than having no experience. You need a solid plan to develop your skills, build relationships, and keep up-to-date with the latest trends and techniques to succeed.
This is our step-by-step guide to becoming a social media manager without experience.
Social media marketing basics
First, make sure you understand what social media management is. While we can all be seduced and sip cocktails on sun-loungers by social media influencers, this is only one aspect of social media marketing. Social media management can be hard work, and a lot goes on behind the scenes. How do you get started with social media management?
It is important to realize that not all social media platforms work similarly. You may be already using platforms such as Facebook, Instagram, TikTok and LinkedIn. However, it is important to learn about each platform to understand how businesses use them. For example, a clothing brand will be more successful on a platform like Instagram, which is visually oriented, than one like LinkedIn, which could be more suited for a business-to-business software company. Every brand will cater to different audiences on social media.
You can decide if you want a full-time job or a freelance job
Although you don’t need to make a decision immediately, it can help you set your career goals. You might choose a sector or platform that you’re most interested in. The first decision for many is whether they want to be a social media manager freelance or if they want to find a full-time job.
A full-time job can be a great way to start if you are a beginner, like working in teams or long to work for your dream company. This will allow you to develop your skills with other professionals and use this as a platform for your future career.