You can save yourself a lot of embarrassment by planning well. Your site can be a cash cow for lead generation.
Are you ready to dig deeper into the details and discover what could keep potential customers away? These are the most common problems and how to avoid them.
Unstructured Information
Website visitors visit websites for one reason. Visitors to the website seek answers to questions, information about products, or making purchases. They will leave if they cannot find the right product or information. This is not a good situation for any business.
Before a website is designed, it’s important to plan its flow. It is important to arrange web pages in order of importance, keeping in mind users’ needs.
Mobile not optimized
A study by Statista has shown that more than half the world’s website traffic is generated from mobile devices.
Websites not mobile-ready will lose valuable customers and traffic to their competitors.
Slow Loading
Site speed is crucial to the user experience. It is better not to have a website than one that makes users feel like they will never return.
“79%” of web shoppers experiencing problems with website performance state that they will not return to the site to purchase again. ( Source).
Google has recently released the Speed update, making mobile search load speed a ranking indicator. Page load speeds should be no more than 3 seconds.
These are the fundamental tips that will optimize your site’s speed:
1. Google recommends web admins use the Updated Page Speed report to fix load speed problems.
2. Image Optimization: Slower load times are common due to heavy images. To compress images to 200kb, you can use an online Image Optimizer.
3. Poor web hosting is the main reason for poor site performance. A user can access files from a remote server while visiting a website. The speed at which the files load will depend on the website hosting.
Page speed is an important aspect of site performance.
No Call To Action
Without a Call to Action, a site is just a road without traffic signs. CTA buttons are strategically placed to direct users to landing pages that allow them to take the desired action, such as filling out a contact form.
A website can’t generate leads and sales without the right CTA buttons.
Error pages
Have you ever seen a page say “404 error”? The most common error page is the 404 page.
This is not a good thing for either the user or the company. Although page issues are common, it is important to resolve them quickly. Regular website audits can trace these discrepancies.
Redirecting error pages to the correct pages of the site is a good way to fix them. You can also customize the pages’ content to interact with users.
Wendy’s , a fast-food restaurant, offered playable games starting with “Burgertime”, on its 404 page.
A messy layout
While the web is full of information, users are limited in their attention span. A website that focuses solely on your business is not a good idea.
You need a simple, clean design that is attractive and has plenty of white space.
No Lead Magnets
Websites are a gold mine of qualified leads. But if you don’t dig deeper you won’t get nothing.
Site visitors are often wary about sharing their contact information. Freebies are a great way to start a relationship or make contact.
Start seeding lead magnets with ebooks, white papers, reports, videos courses and templates.