What are the best free courses on social media marketing?

Social media marketing is a top “skill you must learn to make your competitors cry for days” (and make employers want you to hug them for weeks), but how can you get started in this new world of social media? This article will outline seven of the best social media marketing courses you can take today to improve your skills.

What is social media marketing?

Social media marketing refers to using social networking platforms (Facebook and Twitter, LinkedIn, TikTok and Reddit) to connect with an audience and access information to create demand for a product/service.

Marketing via organic social media

This is how your content on social media spreads naturally through social networks (or organically). The distribution of this content depends on user engagement factors like comments and likes, which are part of a social-media algorithm.

Paid social media marketing

This is where marketers use paid services provided by social media platforms to reach targeted audiences. This relies on data that social media users share with platforms, such as interests and types of groups, to decide who to send the advertiser’s message to.

Why not take a course in social media marketing?

Social media marketing is a highly-demanded career. According to Glassdoor, the average income of social media marketers in the United States is $51,305. This article was published on LinkedIn, which has 108,207 social media marketing jobs available.

What is the difference between paid and free social media marketing courses?

In theory, free courses in social media marketing offer less guidance and support than paid ones. Sometimes even, no mentors or tutors are available. They’re ideal for self-learners who don’t need expert guidance.

Paid courses offer learners more direct support from subject-matter experts. You could receive constructive feedback on assignments, project grading or career guidance, which can help you search for social media marketing jobs. This is CareerFoundry’s dual mentorship model.

Course length

The free social media marketing courses are shorter and will only take an hour to complete. However, others will take you longer and will take you more time. The 30-second trailer for your social media marketing film is the free course. Paid courses are more in-depth and can take several months to complete, but they will provide a better overview of the field.


These courses cover all aspects of social media marketing and will take you from zero to one. Paid courses and boot camps are available for those who need to know how to make a career out of social media marketing or grow their business.


Most free social media marketing courses aim to teach fundamental concepts. Paid courses in social media marketing aim to increase competency and are often linked to certification. These courses can be a big deal for employers depending on the reputation and credibility of the certification body.

What should you look out for in a social media marketing course?

Social media marketing courses are free but should not be stuffed with definitions and lack practical examples. You will get a solid understanding of social media marketing basics from a self-paced course and activities.

Is it compatible with your learning goals?

Do you want to learn the basics of social media marketing before you make a decision? Maybe you want to change your career and make yourself more valuable to potential employers. Find out if the course fulfills your needs before you commit to it. You can find reviews online that will give you an idea of how others have approached the course.

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