Furthermore, businesses are increasingly adopting ecommerce platforms. This means you must be safe and optimize your website, content, and other assets to keep up with changing times. How to optimize your website for voice search.
There is a real scramble to get the few customers you have. You don’t want to miss out on a piece of the pie.
How can you optimize voice and wearable technology for a competitive advantage over your customers?
Create a plan of action
It would be best if you adapted your business to voice search requirements as voice searches become more popular. This means that you need to create a strategy. It is important to assess all keywords you need, your current content, and future needs. Next, you will need to create new content.
Register online
If you’re a local business, this is a good option. If you’re not local, skip this step. You can prepare for voice searches if you’re local by making sure you’re listed online.
One, wearable tech products have small display sizes. Smartphones also use voice assistants, such as Siri for Apple and Google Assistant for Android.
The assistants cannot show local business listings, unlike Google text search results. Instead, they display business listings first. You are not optimizing the website in this step.
Search for keywords
Your customers will use voice search, not keywords. This means that you will need to manage a longer keyword because of human communication’s nature.
Instead of targeting “pineapple birthday cakes” as a keyword, you should focus on “do you know any reliable vendors for pineapple cake?” Voice doesn’t deliver options but directs you to the product’s action.
You can also invest in SEO software to narrow down the most relevant keywords to your site.
Optimize for local searches
Once you have completed your local listings and created local content, optimising your listing for local search is time. Voice searches are geared towards information about the places someone is looking for. It could be “Best places to buy fast food in New Jersey” or “Fast food restaurants in New Jersey”.
SEO Voice Search Optimization: How to Optimize Your Website?
Page loading time
Page loading speed is a key ranking factor for any smart SEO. With the increase in digital content (including voice), the speed of your site loading will be a ranking factor in the future.
Backlinks found that websites with simple and easily digestible content rank higher on the first page of search engine results pages. This study also revealed that Google and other search engines preferred web pages with fast loading times.
Use long-tail SEO
Although long-tail keywords aren’t as common as they used to be, they are still a great way to optimize your website for voice search.
It works well for two reasons. Voice searches can be done through much more text than usual. Smart assistants are also designed to provide answer-like responses for any query we ask.
Long-tail SEO is a great way to optimize for featured snippets. It will send you to the top search results.
Target your audience’s questions
Voice searches tend to be in the form of questions. Consider the questions people ask Siri, Alexa and Google Assistant. All of them are in the form of questions. These questions include, for example, “How do I bathe my dog?” Make sure your content is relevant to the actions of your audience.
Create voice-search-friendly content
You must ensure that your content is easy to read and conversational. It would help if you had something at 9th grade to allow an automated voice reader to read it.
Create more local content
Many voice searches are directed at local content. Locally relevant content that addresses your customers’ needs will go a long way in improving your SEO for voice search and wearable tech. However, you don’t need to have a local business to produce local content.
You can also create tons of content local to help drive more traffic to your site, regardless of your location.
The User Experience is Everything
Voice search is different from regular SERPs. It focuses on one website to query. You should ensure that your voice assistant can quickly access the information you require. Your site must be mobile-friendly, fast, secure, and HTTPS secured.
Use structured formatting and schema.
Backlinko found that 40.7% of all Google voice responses came from a Google Featured Snippet. These answers, sometimes referred to simply as quick answers or summary answers from selected websites, often include a link back to the source.
Your website should be prominently featured if you provide concise answers to your audience’s questions.