Unbounce vs. Instapage: Which Landing Page Builder Is Best for Your Business?

Digitalization has made it possible to create a variety of marketing campaigns. Landing pages have become the main strategy in inbound marketing. Unsurprisingly, creating a one-pager for your campaign can be a burden. This is because of wireframing, testing, and coding. Landing page software makes it easy to create one-page optimized landing pages to promote your campaign on all your channels.

These pages allow you to track potential customers in real-time via gated content campaigns and social media posts, as well as email marketing campaigns and search engine results.

Whatever type of campaign you’re planning, landing pages tailored to your audience will help ensure it converts better. These pages can generate leads quickly and aid in reporting the campaign.

This landing page builder allows businesses to focus on specific customers and not all customers at once. This campaign increases sales potential and saves time.

One study found that landing pages with signup forms have the highest conversion rates of 23%. Marketers can reach customers by creating high-converting landing pages using a signup form.

It would be best if you considered important criteria when deciding which tool is best for your company.

Unbounce and Instapage were compared using the criteria below:

  • User-friendliness
  • The Core Features
  • Pricing


It is important to consider whether the landing page builder is simple. This will help you avoid spending too much time designing the pages. Unbounce and Instapage are very similar in terms of their ease-of-use.

Both landing page builders are easy to use, have a drag and drop editor and form creation module. They also offer mobile responsive design and quick reading analytics.

We should focus on the differences. Unbounce offers and highlights industry-based options for agencies, eCommerce and SaaS, while Instapage offers more channel based solutions to enterprise marketing agencies & teams. Both tools can be used by small businesses.

Unbounce is not recommended for beginners as it has a steep learning curve. Instapage, on the other hand, is a great option for beginners. You can use it immediately without any learning.

Core Features

It may seem easy to choose the right landing page builder, since it creates a single page using the templates. It is easy to spot inconsistencies among the tools when comparing features. While most landing page builders share the same core features, the functionality of each tool is different. This is why it is crucial to evaluate these features when selecting a tool.

Unbounce and Instapage share many features. You may be able to find these features here:

  • Choose from a variety of templates
  • WordPress Integration
  • Integration of CRM and Analytics Tools
  • Inclusion of keywords in SEO campaigns
  • Custom code HTML insertion

Your journey does not end with the creation of a landing page. Before you can launch your campaign, optimize the landing page. You should conduct A/B testing and evaluate the campaign’s performance in detail.

In this sense, Instapage is superior to Unbounce when it comes to analytics and reporting with heatmaps, while Unbounce offers only basic reporting options.

Unbounce’s landing page builder also offers more customizable pop up modules than Instapage’s simplified pop-up options.

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