Say goodbye to the Fold and hello to a positive user experience.

My boss, the company president, insisted that the entire home page be “above” the Fold on the laptop as we worked through the graphic design process. He was right on the mark, and it was considered a best practice in web design at that time.

This was the core element of all our design decisions. I knew we wouldn’t launch the new website until we verified that all content was displayed above the Fold on his laptop. This was tested, and we viewed several pieces of content through his laptop’s eyes.

Viewing web design in modern terms

Let’s look back ten years to website design 2015. Mobile responsive websites can be displayed on all sizes and shapes of devices. To view and digest website content, large desktop monitors can be used, as well as small 13-inch laptops, iPhones, iPods, or iPhones. Website users have the option to choose from a variety of devices, so no one device works best.

Website owners would be forgiven for not caring about the content displayed above the Fold, given the variety of website visitors. Unfortunately, they still ask for this design. We are often asked for this type of design when I say “asked”.

Let Go of the “Over the Fold” Myth

I haven’t convinced you yet of the need for long web pages. Let me show you why.

We live today in a multiscreen world. When computer monitors had resolution sizes of 800x600px, This above-the-fold requirement was common. This limited screen size is no longer available, or it only exists in very few use cases. In this scenario, the Fold is 600px. My current monitor shows my Fold at 1,400px. This is temporary as I read and browse content regularly on my iPad mini, which renders the 1,400px quickly insignificant.

Website users are familiar with scrolling and expect it. My iPhone and iPad can scroll. Simply by moving my finger across the screen, I can scroll down and navigate through web pages quickly. Because it’s how modern devices work, it is part of my DNA.

A 600px page is not enough to tell a compelling story. – Your website should be of value and have a story to tell. It will need more than 600px. It’s fine because the story unfolds as the reader absorbs the information. The user will continue scrolling as if they were flipping a page in a book.

This phrase is for newspapers, not websites. We can’t allow an outdated concept based on a piece of paper to dictate the design of an online website. This is not logical with modern websites.

The concept of user-focused design is something you should embrace

A user-centric website design provides quality content and solves visitors’ problems. Your goal is to get website visitors to take action, whether you sell services or physical products. High conversion rates have less to do about location (is it at the top of the page) but more to do with the content’s ability to connect with visitors and offer a solution.

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