To lead or not lead? This is the inner thought of every marketing professional when choosing which shows to nurture and acquire and, more importantly, how to do this.
Before starting any lead generation project, it is important to know the differences between outbound and the inbound lead generation.
Each concept requires a different approach. How much time or money you spend to generate outbound leads doesn’t matter.
Although outbound lead generation may seem “old-fashioned,” new technologies and tools can make this strategy more effective.
Inbound lead generation gives people power. This strategy can generate evergreen content that continues to generate leads long after the initial effort has been made.
Choose the best strategy for your marketing efforts. (Hint, there’s no one-size fits all solution.)
Here are some quick tips on inbound and outside lead generation and what each can do to help you.
Outbound Lead Generation
Inbound Lead Generation is also known as “interruption lead generation” or when the marketer does all the work.
This approach lets you initiate the first contact by sending a message to potential leads. Direct emails and phone calls are the best ways to generate outbound leads.
There has been much debate over the relevance and effectiveness of outbound lead-generation strategies in today’s connected world.
Although it is an older approach, outbound lead generation can still be effective with modern techniques and technologies.
You can take a lot of the work out of lead generation with tools such as automated lead qualification programs and email generation platforms. You can save time and money by generating leads quickly.
To maximize your outbound lead generation efforts, there are several strategies you can use:
Establish your ideal customer profile
The ideal customer profile (ICP) will help you narrow your focus so that sales teams can concentrate on leads with real potential. You’re more likely to close deals if you focus on quality leads based on your target audience.
Your company’s potential customer is the most important thing. How does this customer look? How do they fit in a company? Which industry could they be working in? These are all valuable insights into who you should target.
Optimize your outreach message
Perfecting your message is key to success, whether cold-calling potential customers or emailing them. Good old A/B testing is a great way to test different CTAs and methods.