What is visual content marketing? Knowing how visually oriented the world is when you market your brand online is crucial.
Gifs, influencer photos, Youtube clips, TikToks …. Images are everywhere on the Internet. This is what digital fans have become accustomed to. It’s no longer possible to expect consumers to read through 100-page manuals.
Here authentic images are crucial. You’ve heard the expression, “A picture is worth a thousand words”? Although it may sound clichéd, it is true.
Visual marketing aims to make people feel comfortable in their photos. The right image can send the wrong message and prevent buyers from abandoning your products. This could impact sales.
Make an impression
Visual content marketing includes infographics, influencer photographs, stock photos in blog posts, gifs, and many more. Always make sure you get the most from a visual impression.
This is a way to respect your audience’s time and their preferences in digital media. It may also help your brand.
It can be challenging to find the right photos. We now have to ask: How can you find original images for content marketing? Let’s first discuss why authentic photos are so important.
Why authentic photos are essential for content marketing
These days, the term “relative” is used a lot. Consumers want to see the real world, as instant communication and live streams dominate our lives.
Consumers seek truths they can relate to, whether it’s about what their favorite celebrity eats for breakfast or whether a brand is committed to sustainability.
Many of us are resisting the glamor and Photoshop of decades past. We want authenticity and real people doing real things.
Building trust through authenticity
Relatability is closely related to honesty in the business world. Consumers feel betrayed if they are being lied to, such as when they find out that the heartwarming puppy adoption video you posted was fake.
Betraying others can cause the trust to be eroded. They need to believe that you will take care of them to get their money. Customers must think they’re on their side to buy.
They may not buy from you again if they find out they were misled or lied to. The nagging distrust will remain, even if they forget all the details.
You can also connect with your audience using authentic content marketing. Your photos should reflect the activities of your audience.
Technically, the photo to the left is sound. However, your instinctual attraction is to the one to the right.
Technically, the photo to the right could be better. The composition and focus are off, his face is too exposed, and the focus is too soft. Feels genuine emotionally. It’s like looking at a friend in a coffee shop.