Create a powerful free landing page in under an hour

Any marketer will tell you that the first step to establishing an online professional presence is to have a great site. If you want more leads, sales, and referrals, then a killer landing (also known as a.k.a. The answer is ‘LP.’ Wix Landing Page Builder offers free, fully customizable templates.

What is the purpose of landing pages

A landing page is used in online marketing to encourage visitors to take a specific action by clicking through. This action can be anything, from enabling users to purchase in-store to subscribe to your mailing list or any other activity. It doesn’t matter what you do, but there should only be one call to action. A landing page, as opposed to a professional website with multiple pages, is one page that has a particular goal: to get visitors to click on your final destination. A good landing page can increase your chances of being successful.

Microsoft’s IT department developed landing pages in 2003 in response to the disappointing sales of Office software. Since then, they have become a vital part of marketing strategies for many businesses.

Landing pages are divided into two types: reference and transactional. Reference pages provide information on a product or service without the distractions of other pages. A transactional webpage is designed to encourage visitors to act, typically by submitting an email address via a form.

What does it mean

The landing page only has one message that it wants to send. It promotes a desired action and explains the benefits that come with it.

The page design should focus solely on this objective. It also means the web design must be simple and clean to provide a seamless browsing experience.

A landing page’s ultimate goal is to get visitors to click. The text and design of the landing page should reflect this. Make sure all buttons have clear microcopy and stand out from the background.

As its name suggests, the anatomy is made of a single page. You can break it up into sections, but stick with one page.

All page elements must be cohesive, including headers, subheaders, and buttons. For inspiration, check out this collection of ‘s best landing page examples.

If you don’t plan to design your landing page yourself, use a template. This will ensure that your landing page looks great and has a strong hierarchy of visual elements that directs your visitors to the exact place you want them.

Start with this simple but effective template that you can modify to meet your brand’s requirements:

What are landing pages, and how do they work

You must first drive traffic to the landing page to make it serve its purpose. You can do this in several different ways.

Use email to send your landing page via email to subscribers.

Post a link on your LP to social networks such as Instagram or Twitter, with or without an advertising campaign.

Add a link within a post to the LP. This is an excellent opportunity to create a blog if you still need one.

Implement features that are advanced to optimize your landing page. This will increase your chances of being found in organic search.

Create an ad campaign on search engines, and link it to the landing page.

These methods are suitable for driving traffic to your landing pages, but you must now consider where visitors should be sent once they have clicked on your page. The ultimate goal of any landing page is for viewers to click. But where does that click take them?

Will they be directed to a shopping basket? An online form? A page inside your main company website? Create a simple path that viewers can follow with just one click.

Here is an example of the powerful landing page we created. Check out these examples of landing pages and the Wix Landing Pages Pinterest board for more inspiration.

What you should keep in mind while creating a landing web page

Are you ready to boost your online presence by creating an effective landing page? Browse these templates for landing pages that are designed to generate clicks. Select the design or theme that is most relevant to your industry, and then add your images and text.

Here are some essential points to remember when creating a landing web page:

Define the goal of your website. Be consistent in all aspects.

Create a visual hierarchy. Decide what elements are most important, and make them stand out.

CTAs can inspire action. Let your LP site visitors know what to do. These examples of call-to-action are a great place to start.

Create a captivating design. Make your visitors want to explore more by creating a method they will click on. A strategic layout is also a good choice. Emannuel Schwab explains that most visitors do not scroll to the bottom of the landing page. Place your design and content above the fold to make this tool more effective.

Create a killer copy. Use enticing headings to encourage your readers to continue reading.

Use images. Create a mood and impress your visitors by using visuals. You can use them to illustrate your brand.

Emphasize the value. Tell people how they will benefit from clicking the CTA or other landing-page metric. What are they going to get from it?

Be direct, and don’t hesitate to sell hard. You created your LP to sell it, so don’t be afraid.

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